RICCI EVERYDAY celebrates its 5th anniversary

RICCI EVERYDAY reached the fifth anniversary

Hello, everybody. It is Chizu Nakamoto of the RICCI EVERYDAY representative.

I stood and gave brand RICCI EVERYDAY which treated a bag and the miscellaneous goods using the African print which it was colorful, and was playful and was able to invite the fifth anniversary safely. The visitor who usually favors this more and the staff who are in Japan, Uganda accompanying for the growth of the brand every day contribute to the fact. Thank you very much.

I experienced various things during these five years. In the first place all began from the place that put sewing machine one in the 3 meters square small small room with me and three Ugandan women, but was able to continue always running without an interval to look back toward for these five years when I knew the fun of the manufacturing from there and traded it with department stores of the whole country and went to Ghana to purchase cloth and had a direct management store in Tokyo. And I think that experience and learning provided in various scenes color present RICCI EVERYDAY more and made it a deep one.

At the same time, I came to want to arrange it some other time "what kind of value our brand brought for for a visitor and local women" before I greeted the turning point of five years.

The words that had you take it from a visitor casually were opportunities.

I "am praised (from one without the acquaintance) by various people when I use this bag"

"I get spirit when I have a bag"

I am grateful by self-praise, but it is not a visitor of one two to have taken words such as the above. I have you still run from really much one. Is our product related by some kind of our products which is why which seem to have a positive influence in the spirit of the visitor to a visitor across a simple fashion item somehow or other? As well as standing, and having put up a brand, I sailed it up in one's prototypical experience or sense of values before it to obtain the answer, and the trip that had a long it over them started (if I include the ill feeling period for ten months after settling down, and having come to think really two years.) What became the long trip と than thought story) only for here.

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Having visited the Ugandan country market where this was the first time that I still won through up to an impression most. The colorful African print which jumped into sudden eyes when I walked around the local market with a friend. Is possessed the charm that cloth displayed crowdedly from the floor to a ceiling gives off, and "that pattern is pretty" with a friend; stayed in a shop for two hours while exchanging opinions when "that place was prettier" when noticed it (laugh). While I am overwhelmed on the cloth of innumerable kinds, I still remember that I felt very happy. The experience that it totally does a treasure hunt to look for one's favorite pattern from that. It is this! Sense of accomplishment and a feeling of when I found the pattern of the というお favorite Waku Waku can be called nothing.

It was the time when I focused this experience on "which liked one's" in front of an overwhelming choice for me. At the same time as for "like this ant!" ? "It is unique, and are this color combination and pattern good?" ? It was the moment when I was reminded of it by that "common sense" which there was in と oneself was overturned. "Like this was fond of me, the truth"! "I was looking"! という is original one's one which "I like it", and was able to rediscover を.

How long can everybody have one's want and the time when "I like it" and can focus に in everyday life? I suffer from "the spell" that it is said to prevent you from coming from 応 えよう, conventional wisdom and appearances in expectation of somebody somewhere, and do you not ignore what oneself wants to do and a thing liking all the time? In an another person axis "how is seen from the circumference", do you not make an important decision?

I'm ashamed to say, I lived like that until ten years ago. When oneself committed that it was the another person axis climax as a bank clerk. In the then workplace, a color and the nail of the suit, a hair color were prescribed as a rule of the companies finely. I who lived while minding the glance from the circumference wore the suit of black and the navy according to 倣 えで, a rule to the right, but while I did the same appearance every day, I noticed the thing that was full of the people who did the same appearance even if I turned to where, and oneself felt like disappearing.

"There is me here"

Wanting to convey と, and what I who fell into despair hit on always choosing things of a loud color and an original design as only an inner wearing it in a suit (laugh). Seeing from the neighborhood, lack of commonsense might be serious, but the inner for color and design which oneself liked it for then me and decided protected a quality of oneself and was the item which charged a cheerful feeling. Thanks to the power that may be exaggerated, but this color has "I am me". I could notice, you should live for one's feeling honestly and continued the small resistance movement to a rule and a rule to grow wild in a bank.

And "I liked it" and came to ask oneself を triggered by this still more in daily life. From familiar what's called "to want to wear these clothes today" "wanting to eat what today" which "wants to be idle with whom today" "why don't marry soon?" Though a parent gives という air, do not want to marry now; to the thing in the forked road of the life. By the way, I do decision to work on the site of the African development that was myself, one's original want and will resign from a bank in two and a half years. There was it at the time when the which stay in the bank than work in an NGO, and continued working shook in of "the common sense" whether is better, but finally leave it simply because "like it", and continue asking を oneself it, and the outline of "the quality of oneself" became clear; think that was able to decide it.

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I decipher "a spell" on an African print equally; believe that is high-powered. In a sense it is because I express beauty while wearing unreasonable color taste and pattern African print itself. A bold hue and a unique pattern in harmony with admirability,A fixed idea and conventional wisdom do not matter. Does oneself like being important?と is resolute, and it is strongly attracted by the nestling figure. It may come from here to get well when a visitor has a bag.

Our brand wishes that it wants to be one's opportunity "to like it", and to assign に focus to for a visitor. Not the thing which "is favorable" for somebody, one's; want "to like it", and to pursue を. "I choose such a pattern"! I am glad of (驚) if you can enjoy new discovery while overturning と, one's common sense in a good meaning whether such "a color combination is wonderful". And if I can give one's decision that "I like it" and focused に on when a visitor stood in the important crossroads of the life sometime, and our bag can snuggle up to the side more, there cannot be such the glad thing.

And I do not know when the forked road of the life of the visitor comes over. I do not arouse it after this and may be 30 years later today. I think about we RICCI EVERYDAY to be together anywhere anytime, and to have a long it, and to associate with a visitor when I thought so that a thing designing that a limit does not produce by itless thing, life event and occasion designing it in time is important.

Furthermore, it is really sad if a product supporting the moment when the visitor is important is a thing consisting on sacrifice of somebody. I face various problems when I run a fashion brand in real global.Social alienation and inferior labor circumstances, the environmental disruption, the clothes disposal, racial discrimination, the animal well fair that people receive and a misappropriation of the culture.

Face each other for these problems properly to continue a visitor and relations good continuously; their; it is necessary to wrestle because it is possible.

For example, rolling up the people alienated socially such as the single mother and Motoko soldier living in the urban area in the studio of Uganda in production activity as a builder appropriately,

Purchasing the African print which was produced while crossing the African Continent not purchasing the thing which I cannot distinguish how and where it was produced for half day, and considering environment of Made in Africa,

Beat your brains with all the employees to lose the disposal to be given in a sale process from production as much as possible.

Even a quiet thing is a disadvantageous thing in the short term, but sincere is serious and contribute to realization of the sustainable society in "being right" that I have us one by one by wrestling.

Therefore 笑 where it had become the determination expression halfway, but I had you go together, and thank you. From thought such as the above, I built the mission of a new brand, a tag line, a concept, three value. To have favor RICCI EVERYDAY continuously; thank you for your cooperation.

[mission]

Women of the world find the original figure which there wants to be through a social common idea and fixed idea, and RICCI EVERYDAY aims at the world that can come true.

[concept]

[philosophy]

[the thought that I put in a new logo, a brand color]

The new logo uses distinctively designed alphabets, such as a rounded "C" or a little sharp "A" or "V". It recalls the bold patterns and motifs of African prints, while at the same time depicting how things with diverse characteristics create a harmony. It became a logo that expresses the ideal way of RICCI EVERYDAY which consists of diversity.

In addition, the brand's key color, "RICCI BLUE", will continue to be important, and we have chosen "SPICE ORANGE" as a new accent color. These two colors are familiar in Uganda, and you can think of the Nile and the red clay.